The internet has fundamentally changed how people shop and buy goods. It has also dramatically changed the way businesses market and sell. Businesses, now, can contact and engage more customers, more frequently. This has been a result of the emergence…
Marketing a product is not child’s play. The process of converting a lead into a consumer can be long and needs focused effort. On an average, the whole purchase process can take 6-8 marketing touch points to generate a viable…
The traditional sales funnel has transformed with the rise of digital campaigns. Modern marketers go beyond branding and lead generation, offering support to sales representatives. They focus on nurturing prospects and customers to improve sales conversion. This phase is referred…
There are several ways to implement your content strategy. In our earlier post on content marketing strategy, we covered the importance of creating quality content tailored to your niche and ideal customers. However, not all content serves the same purpose.…
Building a strong online presence is crucial for any brand’s success. A well-designed and user-friendly website is the foundation of this presence, and a content management system (CMS) is the backbone that supports it. With the digital realm evolving rapidly,…
For any business looking to drive growth online, landing pages are the crucial first step. These specialised pages allow you to showcase your brand, communicate your value proposition clearly, capture leads and move them down the sales funnel. Optimised landing…