It is true that products are never just products. Coca-Cola is more than just a soda. Starbucks is more than just coffee. Ray-Ban is more than just a brand of sunglasses, the list goes on and on. We purchase these…
Branding is and should be an essential component of any marketing strategy. It is crucial for organisational growth as well. Traditionally, content, social sharing, advertising, and other approaches have been used to improve brand visibility. However, even after all the…
Content marketing is a marketing strategy that uses relevant articles, videos, podcasts, and other media to attract, engage, and retain an audience. This strategy builds expertise and raises brand awareness. Further, it keeps your company top of mind when it…
Marketers need to monitor leads’ interest, thought, intent, and purchase decisions. This monitoring occurs throughout multiple stages: awareness, interest, evaluation, and finally, purchase. Read more about this at The Ultimate Guide to Digital Marketing Funnel Design and Master the Funnel…
Marketing begins at the top of the sales funnel and progresses downward. However, it is crucial for marketing to also nurture and qualify leads. This involves encouraging them to engage with content until they reach a state of readiness for…
In the era of digital marketing, companies compete for customer attention. With crowded emails and promos, potential customers have little time for cold calls and irrelevant marketing content. That is why digital marketers prioritise lead generation. To make this article…