Magician Archetype in the Indian Context: Where Dreams Come True!
The magician makes your dreams come true. They build a fundamental understanding of the universe and use it to deliver results.
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The Outlaw Archetype in the Indian Context: Who are they?
The outlaw archetype yearns for liberation from oppression. They are also known as the rebel, revolutionary, iconoclast, and misfit. Read More..
The Explorer Archetype: Worthwhile Examples of Indian Brands!
The explorer brand archetype wants to escape the mundane. It is curious and lives for adventure, discovery. It loves freedom and growth.
Sage Archetype in the Indian Context: Trustworthy and True
The sage archetype needs little introduction. It believes in the power of the truth and leaves no stone unturned in its pursuit.
The Innocent Archetype in the Indian Context
What is the innocent archetype? When it comes to marketing and brand building, the truth remains that only those companies are successful that tend to invest in establishing connections with their target audience. A user must develop a strong emotional…
Brand Archetypes – What are they and how they are useful?
Brand Archetypes are representation of brands as personas. Marketers use these as ready reckoners in storytelling to emotionally connect with the audience