The Explorer Archetype: Worthwhile Examples of Indian Brands!
The explorer brand archetype wants to escape the mundane. It is curious and lives for adventure, discovery. It loves freedom and growth.
What is the innocent archetype? When it comes to marketing and brand building, the truth remains that only those companies are successful that tend to invest in establishing connections with their target audience. A user must develop a strong emotional…
It is true that products are never just products. Coca-Cola is more than just a soda. Starbucks is more than just coffee. Ray-Ban is more than just a brand of sunglasses, the list goes on and on. We purchase these…
Branding is and should be an essential component of any marketing strategy. It is crucial for organisational growth as well. Traditionally, content, social sharing, advertising, and other approaches have been used to improve brand visibility. However, even after all the…