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Brand archetypes, Brand Management, Content Marketing

grayscale photo of lions face, the ruler, or king of the jungle

Ruler Archetype in the Indian Context: Which brand rules?

The ruler believes that "Power is Power". It is the one in charge. The ruler exudes power, authority, control and ambition. They need order and security.

Rohan Patel
October 27, 2023

Brand archetypes, Brand Management, Content Marketing

person holding baby's toe with yellow petaled flower in between. it symbolises the love of a caregiver

Caregiver Archetype in Indian Context: Nourish and Protect

The caregiver is selfless. It exists to nourish and protect others. It takes the saying "Love Thy Neighbour" and takes it up a notch.

Vidhi Kumar
October 27, 2023

Brand archetypes, Brand Management, Content Marketing

woman holding black fitted cap, like the everyman next door

Everyman Archetype in the Indian Context: A Relatable Friend!

The everyman is just the average person, or the average "Joe". It's defining trait is that it is relatable. It is humble, compassionate and kind.

Sofia Fernandez
October 27, 2023

Brand archetypes, Brand Management, Content Marketing

orange and white plastic egg toy, pure fun like the jester brings to the table

Jester Archetype in Indian context

The Jester archetype stands for pure, unrestrained fun. Humour defines it. The world is a playground for the jester and nothing is sacred, except having fun!

Anya Nguyen
October 27, 2023

Brand archetypes, Brand Management, Content Marketing

two persons sitting during golden hour, possibly lovers

The Lover Archetype in Indian Context: Love Is in the Air?

The lover archetype is all about connections. It wants to evoke feelings of desire and longing. It wants to build an emotional, and often physical intimacy.