Ruler Archetype in the Indian Context: Which brand rules?
The ruler believes that "Power is Power". It is the one in charge. The ruler exudes power, authority, control and ambition. They need order and security.
Caregiver Archetype in Indian Context: Nourish and Protect
The caregiver is selfless. It exists to nourish and protect others. It takes the saying "Love Thy Neighbour" and takes it up a notch.
Everyman Archetype in the Indian Context: A Relatable Friend!
The everyman is just the average person, or the average "Joe". It's defining trait is that it is relatable. It is humble, compassionate and kind.
Jester Archetype in Indian context
The Jester archetype stands for pure, unrestrained fun. Humour defines it. The world is a playground for the jester and nothing is sacred, except having fun!
The Lover Archetype in Indian Context: Love Is in the Air?
The lover archetype is all about connections. It wants to evoke feelings of desire and longing. It wants to build an emotional, and often physical intimacy.
Hero Archetype in the Indian Context: How to Spot them!
The hero is on a quest to complete a self-sacrificial task for the betterment of others. They demonstrate unbelievable strength, courage or goodness.