Marketing is an essential aspect of any business, as it helps to promote products or services and attract customers. In the past, outbound marketing, such as traditional advertising and cold calling, was the go-to strategy for marketers. However, the rise…
As technology constantly evolves and shapes the way we do business, one term that has been gaining significant attention is MarTech. What exactly is MarTech and how does it impact businesses? If you are looking to stay ahead in the…
Businesses are constantly trying to find the best ways to reach and engage with their customers, but how do you know which ones are going to be most effective for your specific customer journey? The customer journey is the process that…
Business growth in today’s market depends on sales and marketing. Studies show that this collaboration results in 36% higher customer retention and 38% higher sales win rates. However, research also indicates that 68% of businesses still have a disconnect between…
The new year is here and with it, new goals. In 2024, fresh opportunities await businesses to improve their growth strategies. Sales teams are refining targets, while marketing team is trying to improve growth. A successful business needs good marketing…
The creator is aesthetic and imaginative. It is enamoured by the need for innovation and interpretation. It has a unique point of view, usually with good taste.