Streamlining Lead Generation to Grow Sales Efficiently
groSamriddhi helped Self Storage India with efficient lead generation and grow sales in a cost effective and scalable manner. The lead generation process was streamlined according to the groSamriddhi sales growth process with necessary customisations to meet the client context.
1.5x
Growth in Opportunities
2x
Growth in Qualified Leads
2.3x
Revenue Growth
Meet the Client
Access to adequate space, at home or office, is always an issue. Unused items tend to lie around and kill productivity. They also take up valuable space. Self Storage India was created with the idea of putting an end to all this.
Self Storage India provides private rooms, box storage, private lockers, and vehicle storage in four locations in the Delhi NCR region.
What Made this Case Study Unique
The Challenge
new category
Unstated Customer Need
The idea of self-storage was novel to the Indian market. This necessitated a category-building strategy; therefore, it was important to educate the audience with clarity and a market-focused approach.
competition
Price Warriors Starting Up
The category got a lot of interest during the pandemic, and this fueled the rise of several startups fueled by VC / Angel money.
lead management
Move from boutique to mass-scalable solutions
The business had grown up organically. This created a whole web of highly customised solutions. In order to scale, this needed to be streamlined.
PrioRitise
Win Frugally
Marrying acquisition and retention channels with cost effectiveness to create a prioritised engagement web.
Grow Sales efficiently using Performance Marketing
The Journey
groSamriddhi’s Performance Based Lead Generation solution was configured to meet the client’s vision
And it Delivered! Learn How
User Journey
The first step was to build a streamlined user journey. This was a major challenge given that the business had grown organically in a very customer centric manner. It was critical to establish a repeatable process with room for customisation.
Enhanced Coverage
Another important aspect of improving the client’s visibility was to make their content discoverable across digital media and multiple social media channels. This also meant making sure that various crawlers are not only able to read the content but understand the content correctly.
Measurement
As the final step, we strategically implemented conversion tracking to ensure everything was measured, not just the last step.
What We Did