Improving Visibility and Readership
groSamriddhi helped GrooveNexus expand its reach and grow readership in a cost effective and scalable manner. Our team provided technical solutions to optimise their website and built the right playbooks to maximise visibility and engagement.
25x
Readership Increase in 3 months
52x
Subscription Increase
37x
Positive Organic Engagement
Meet the Client
Where artists are spotted and spotlighted. Where fans get connected to independent musicians and bands, and their music.
Artists need to be heard.
Fans need to hear.
GrooveNexus is the binder.
What Made this Case Study Unique
The Challenge
Unforgettable
User Experience
Create a User Experience that marries the brand archetype with the user journey to create delight
Accessible
Quality Presence at Touchpoints
Identify and win at various channels where users existed for a unique niche
Prioritise
Win Frugally
Marrying acquisition and retention channels with cost effectiveness to create a prioritised engagement web
Establish connections that grow your business
The Journey
groSamriddhi’s Performance Based Brand Awareness solution was configured to meet the client’s vision
And it Delivered! Learn How
User Friendliness
The first step to attracting more audience was to make sure that the website was well designed, optimised and comfortable from a user’s perspective. This included making sure that there was a clear hierarchy of information on the site, a clear navigation system and easy access to different sections of the site.
Enhanced Coverage
Another important aspect of improving the client’s visibility was to make its content discoverable across digital media and multiple social media channels. This also meant making sure that various crawlers are not only able to read the content but understand the content correctly.
Measurement
As the final step, we strategically implemented conversion tracking to ensure everything was measured, not just the last step.
What We Did
The Solution
Page Performance
The first step was to improve the page technical performance to ensure the website passed Core Web Vitals
Content Structure
Next step was to improve the institute’s online presence. We decided to run search ads to help the institute to capture the relevant traffic through search without losing out to other competitors.
Crawler Friendly
The next step was to ensure Googlebot, and other crawlers understood the content of the pages. This meant implementing Structured Data Markup, Open Graph and other markup.
Multi-Step Attribution
Finally, multi-step attribution was implemented to ensure that every step in the user journey is tracked and measured and suitably valued. This data-led attribution ensured that analytics suitably valued each stage. Lead and lag measure nuances were understood and isolated to pin-point successes and improvement areas.