Category Content Marketing

All Brand Management Content Marketing Customer Relationship Marketing Digital Advertising Email Marketing Influencer Marketing MarTech Performance Marketing Search Engine Optimisation Social Media Marketing

Brand archetypes, Brand Management, Content Marketing

Magician Archetype in the Indian Context: Where Dreams Come True!

man sitting on brown grass field playing with smoke like a magician

The magician makes your dreams come true. They build a fundamental understanding of the universe and use it to deliver results.

Yasmin Wang
October 27, 2023

Brand archetypes, Brand Management, Content Marketing

The Outlaw Archetype in the Indian Context: Who are they?

person in red long sleeve shirt holding white and blue card. spray paint is often used by the outlaw to register protest

The outlaw archetype yearns for liberation from oppression. They are also known as the rebel, revolutionary, iconoclast, and misfit. Read More..

Anya Nguyen
October 27, 2023

Brand archetypes, Brand Management, Content Marketing

The Innocent Archetype in the Indian Context

What is the innocent archetype? When it comes to marketing and brand building, the truth remains that only those companies are successful that tend to invest in establishing connections with their target audience. A user must develop a strong emotional…

Annie Grace Dasari
October 27, 2023

Brand archetypes, Brand Management, Content Marketing

Brand Archetypes – What are they and how they are useful?

white masks floating over a yellow surface

Brand Archetypes are representation of brands as personas. Marketers use these as ready reckoners in storytelling to emotionally connect with the audience

Marcus Williams
October 27, 2023

Content Marketing

Content Marketing to Grow Business: Things to consider

Content marketing is a marketing strategy that uses relevant articles, videos, podcasts, and other media to attract, engage, and retain an audience. This strategy builds expertise and raises brand awareness. Further, it keeps your company top of mind when it…

Vidhi Kumar
August 13, 2023

Content Marketing, MarTech

What is Long-form content and why does it work?

the words content magnified over a long form piece of writing

There are several ways to implement your content strategy. In our earlier post on content marketing strategy, we covered the importance of creating quality content tailored to your niche and ideal customers. However, not all content serves the same purpose.…

Rohan Patel
April 28, 2023

Content Marketing, MarTech, Performance Marketing

CMS Basics: The Ultimate Guide for Building a Brand

a person clicking the hologram with the words CMS on it that opens up other martech elements

Building a strong online presence is crucial for any brand’s success. A well-designed and user-friendly website is the foundation of this presence, and a content management system (CMS) is the backbone that supports it. With the digital realm evolving rapidly,…

Annie Grace Dasari
April 28, 2023