Magician Archetype in the Indian Context: Where Dreams Come True!
The magician makes your dreams come true. They build a fundamental understanding of the universe and use it to deliver results.
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The Outlaw Archetype in the Indian Context: Who are they?
The outlaw archetype yearns for liberation from oppression. They are also known as the rebel, revolutionary, iconoclast, and misfit. Read More..
The Innocent Archetype in the Indian Context
What is the innocent archetype? When it comes to marketing and brand building, the truth remains that only those companies are successful that tend to invest in establishing connections with their target audience. A user must develop a strong emotional…
Brand Archetypes – What are they and how they are useful?
Brand Archetypes are representation of brands as personas. Marketers use these as ready reckoners in storytelling to emotionally connect with the audience
Content Marketing to Grow Business: Things to consider
Content marketing is a marketing strategy that uses relevant articles, videos, podcasts, and other media to attract, engage, and retain an audience. This strategy builds expertise and raises brand awareness. Further, it keeps your company top of mind when it…
What is Long-form content and why does it work?
There are several ways to implement your content strategy. In our earlier post on content marketing strategy, we covered the importance of creating quality content tailored to your niche and ideal customers. However, not all content serves the same purpose.…
CMS Basics: The Ultimate Guide for Building a Brand
Building a strong online presence is crucial for any brand’s success. A well-designed and user-friendly website is the foundation of this presence, and a content management system (CMS) is the backbone that supports it. With the digital realm evolving rapidly,…