The Outlaw Archetype in the Indian Context: Who are they?
The outlaw archetype yearns for liberation from oppression. They are also known as the rebel, revolutionary, iconoclast, and misfit. Read More..
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The Explorer Archetype: Worthwhile Examples of Indian Brands!
The explorer brand archetype wants to escape the mundane. It is curious and lives for adventure, discovery. It loves freedom and growth.
Sage Archetype in the Indian Context: Trustworthy and True
The sage archetype needs little introduction. It believes in the power of the truth and leaves no stone unturned in its pursuit.
The Innocent Archetype in the Indian Context
What is the innocent archetype? When it comes to marketing and brand building, the truth remains that only those companies are successful that tend to invest in establishing connections with their target audience. A user must develop a strong emotional…
Brand Archetypes – What are they and how they are useful?
Brand Archetypes are representation of brands as personas. Marketers use these as ready reckoners in storytelling to emotionally connect with the audience
5 Marketing Levers to grow Brand Value
It is true that products are never just products. Coca-Cola is more than just a soda. Starbucks is more than just coffee. Ray-Ban is more than just a brand of sunglasses, the list goes on and on. We purchase these…
Building brand advocacy through satisfied users
Branding is and should be an essential component of any marketing strategy. It is crucial for organisational growth as well. Traditionally, content, social sharing, advertising, and other approaches have been used to improve brand visibility. However, even after all the…