Sage Archetype in the Indian Context: Trustworthy and True
The sage archetype needs little introduction. It believes in the power of the truth and leaves no stone unturned in its pursuit.
Category Brand archetypes
The Innocent Archetype in the Indian Context
What is the innocent archetype? When it comes to marketing and brand building, the truth remains that only those companies are successful that tend to invest in establishing connections with their target audience. A user must develop a strong emotional…
Brand Archetypes – What are they and how they are useful?
Brand Archetypes are representation of brands as personas. Marketers use these as ready reckoners in storytelling to emotionally connect with the audience