Category Brand archetypes

The creator is aesthetic and imaginative. It is enamoured by the need for innovation and interpretation. It has a unique point of view, usually with good taste.

The ruler believes that "Power is Power". It is the one in charge. The ruler exudes power, authority, control and ambition. They need order and security.

The everyman is just the average person, or the average "Joe". It's defining trait is that it is relatable. It is humble, compassionate and kind.

The Jester archetype stands for pure, unrestrained fun. Humour defines it. The world is a playground for the jester and nothing is sacred, except having fun!

The lover archetype is all about connections. It wants to evoke feelings of desire and longing. It wants to build an emotional, and often physical intimacy.

The hero is on a quest to complete a self-sacrificial task for the betterment of others. They demonstrate unbelievable strength, courage or goodness.

The magician makes your dreams come true. They build a fundamental understanding of the universe and use it to deliver results.

The outlaw archetype yearns for liberation from oppression. They are also known as the rebel, revolutionary, iconoclast, and misfit. Read More..