Category Brand Management

Brand Management, Content Marketing, Influencer Marketing

The Ultimate Guide to Leveraging B2C Strategies for B2B Growth in the Digital Era

Split image of B2B elements (handshake, office) merges with B2C elements (mobile user, social media) with blurry lines of digital marketing.

The lines are blurring between the worlds of B2B and B2C marketing. Traditionally, B2B focused on logic-driven, technical communication targeted towards a small pool of decision-makers within another company. B2C, on the other hand, thrived on creating emotional connections with…

Pranesh Nagarajan
April 30, 2024

Brand Management, Customer Relationship Marketing, Digital Advertising, MarTech, Performance Marketing, Social Media Marketing

17 questions to ask when hiring a digital marketer

the words digital marketing written on a yellow background with a magnifying glass over it

Whether you are looking to enhance your online presence, drive conversions, or boost brand awareness, selecting the right digital marketer can be a game-changer for your small business or startup’s growth and success. However, how do you ensure that you…

Vidhi Kumar
March 29, 2024

Brand archetypes, Brand Management, Content Marketing

Creator Archetype in The Indian Context: Imagination and beyond!

A sculptor works in his studio sculpting a large white body and head. He is a creator

The creator is aesthetic and imaginative. It is enamoured by the need for innovation and interpretation. It has a unique point of view, usually with good taste.

Annie Grace Dasari
October 27, 2023

Brand archetypes, Brand Management, Content Marketing

Ruler Archetype in the Indian Context: Which brand rules?

grayscale photo of lions face, the ruler, or king of the jungle

The ruler believes that "Power is Power". It is the one in charge. The ruler exudes power, authority, control and ambition. They need order and security.

Rohan Patel
October 27, 2023

Brand archetypes, Brand Management, Content Marketing

Caregiver Archetype in Indian Context: Nourish and Protect

person holding baby's toe with yellow petaled flower in between. it symbolises the love of a caregiver

The caregiver is selfless. It exists to nourish and protect others. It takes the saying "Love Thy Neighbour" and takes it up a notch.

Vidhi Kumar
October 27, 2023

Brand archetypes, Brand Management, Content Marketing

Everyman Archetype in the Indian Context: A Relatable Friend!

woman holding black fitted cap, like the everyman next door

The everyman is just the average person, or the average "Joe". It's defining trait is that it is relatable. It is humble, compassionate and kind.

Sofia Fernandez
October 27, 2023

Brand archetypes, Brand Management, Content Marketing

Jester Archetype in Indian context

orange and white plastic egg toy, pure fun like the jester brings to the table

The Jester archetype stands for pure, unrestrained fun. Humour defines it. The world is a playground for the jester and nothing is sacred, except having fun!

Anya Nguyen
October 27, 2023

Brand archetypes, Brand Management, Content Marketing

The Lover Archetype in Indian Context: Love Is in the Air?

two persons sitting during golden hour, possibly lovers

The lover archetype is all about connections. It wants to evoke feelings of desire and longing. It wants to build an emotional, and often physical intimacy.