They are visionaries, innovative; they are inspirational! If you want your customers to achieve their magical dreams, then Magician is the right choice for you. Masters of transformation, these are committed to helping their customers achieve their full potential. The Magician brand archetype is all about possibility and wonder.
This article is next in the series of brand archetypes. It dives into ‘The Magician’ archetype. We will define what this archetype looks like from a branding perspective. Also, help you understand how this archetype can enrich and guide your business.
Archetypes play a significant role in bridging the gap between customer’s mind and the brand. Based on the work of Carl Jung, this archetypal framework helps businesses build a strong emotional connection with their target audience. Read more about what these different brand archetypes are in our full article here.
Meet the Magician Archetype
The Magician brand archetype is all about possibility, transformation, and innovation. Magician brands are masters of illusion. They use their creativity to inspire and amaze their customers. They are always looking for new and innovative ways to do things. Further, they are not afraid to challenge the status quo.
Magicians help perceive the world in fresh and interesting ways. They are concerned with making the world a special place. Where wishes are granted, for instance. These are inspirational and inventive brands that show people a new outlook on life.
Such brands are motivated by the need to bring dreams to life. Also, create a unique experience for their users. They seek to bring the future into the here and now. This branding’s purpose is to assist people in transforming their world. Further, enhancing their lives, and making things more exciting. This could be a hurdle despite good intentions. The Magician is often brimming with diverse ideas. Therefore, making it challenging to focus on a single goal.
Don’t we all need a little magic in our lives?
The Magician Archetype in Practice
Magicians are incredibly charismatic. As brands, they can stand out from the crowd and connect with their audience. Through their unique offering, they provide their customers with a promise of change and a break from the status quo. This instils trust in the brand, attracting clients’ interest and curiosity.
The magician brand is keen to explore new ideas. Including products, services, or approaches to problems. They are a visionary and intuitive force fueled by ideas.
Here are some of the key characteristics of of this branding:
- They are creative and innovative. Magician brands are always looking for new ways to do things. They are not afraid to experiment and take risks. They are always pushing the boundaries of what is possible.
- They are inspiring and aspirational. Magician brands want to make their customers believe in the impossible. They use their creativity and imagination to create products and services. These evoke a sense of wonder and excitement.
- They are transformative. Magician brands want to help their customers change their lives for the better. They offer products and services that can help their customers achieve their goals, dreams, and aspirations.
Customers can hear a narrative from the Magician. This builds a strong following and loyalty among customers, encouraging repeated returns. They feel compelled to participate in the “magic.” The Magician consumer is driven by a need for personal development. Also, a desire to affect change in the world around them. These clients are known to be in positions of authority and to be naturally influential.
The Magician brands make dreams come true by employing mystical methods. They guarantee a fantastic journey and transforming experiences. Magician brands rely on their transformation talents in their branding strategy to appeal to a broader range of personalities.
The Magician Industries
Magician personalities suit several products and services, but the most commonly deployed ones are:
- Entertainment
- Beauty
- Well-being
- Health
How to Apply the Magician Branding
Just like the classic magician in Carl Jung’s personalities framework, the Magician brand archetype is motivated by:
- Transformation
- Vision
- Belief
- Discovery
- Creating a vision for your life
To infuse a Magician vibe into your brand, use mystical and comforting imagery. The communication strategy should offer a sense of discovery and novelty.
TEDx is an example of a brand built on a magician archetype. TEDx communication discusses how creative, inspiring ideas can change attitudes, lives, and the planet. The brand embodies a selfless personality. It emphasises its commitment to its primary goal i.e. spreading excellent ideas. Its logo and conduct of the events are similar to a magician’s performance!
Disney is another excellent illustration of how one can apply the Magician Brand. Disney is well-known for being one of the happiest places on the planet, “where dreams come true.” This brand has innovated and built an empire. It provides a fantastic experience to everyone, through television, movies, amusement parks, and products.
At its foundation, this brand type seeks to achieve goals using intelligence and confidential information. Hence, any brand that believes in the power of innovation can adopt the Magician branding.
The Magician Archetype in Action: An Indian Case Study
Magician brands are passionate, charismatic, and visionary. They bring enchantment into your life by granting your wishes. By thinking beyond the box, they provide transforming experiences.
Raymond, Lakme, Vim, and Santoor are a few interesting Magician examples of Indian brands.
Let us deep dive, into a couple of these brands:
Lakme
Lakme aims to display cosmetics in a different light. In a magical way. This is not your typical make-up. It is transformative. The brilliant logo and colour tell us more than words can. Its communication is simple and connects with the users at an emotional level.
Santoor
Santoor features a fair, youthful mother. It employs the magician archetype to depict soap benefits for fair and younger-looking skin. Using actors as brand ambassadors in video content, the brand carved a popular niche for itself.
Archetypes assist you in developing client relationships, rather than just creating one-time occasional transactions. This improves the perception of your business and strengthens consumer loyalty.
Archetypes have deep, instinctive meanings that our minds understand. Even if not consciously, for instance. Their mysterious nature, along with cultural differences, can pose risks for branding professionals. Therefore, it’s wise not to rely solely on archetypal theory.
Integrating with a strong brand strategy, audience research, and market understanding, brand archetypes empower you. Combined with your creative vision, they facilitate the creation of a winning brand with a profound emotional impact.
