Vidhi Kumar

Joined: September 27, 2022
Articles: 3

Brand Management, Customer Relationship Marketing, Digital Advertising, MarTech, Performance Marketing, Social Media Marketing

17 questions to ask when hiring a digital marketer

the words digital marketing written on a yellow background with a magnifying glass over it

Whether you are looking to enhance your online presence, drive conversions, or boost brand awareness, selecting the right digital marketer can be a game-changer for your small business or startup’s growth and success. However, how do you ensure that you…

Vidhi Kumar
March 29, 2024

Brand archetypes, Brand Management, Content Marketing

Caregiver Archetype in Indian Context: Nourish and Protect

person holding baby's toe with yellow petaled flower in between. it symbolises the love of a caregiver

The caregiver is selfless. It exists to nourish and protect others. It takes the saying "Love Thy Neighbour" and takes it up a notch.

Vidhi Kumar
October 27, 2023

Content Marketing

Content Marketing to Grow Business: Things to consider

Content marketing is a marketing strategy that uses relevant articles, videos, podcasts, and other media to attract, engage, and retain an audience. This strategy builds expertise and raises brand awareness. Further, it keeps your company top of mind when it…

Vidhi Kumar
August 13, 2023