Anya Nguyen

Anya Nguyen, a performance marketing specialist in Ho Chi Minh City, Vietnam. Anya has a degree in marketing from the University of Ho Chi Minh City and has been working in performance marketing for 3 years. She is passionate about using data and analytics to drive results for her clients.

Joined: August 12, 2023
Articles: 4

MarTech, Performance Marketing

Winning with an Omnichannel Marketing Strategy: Here is How

a person holding a laptop with the words omnichannel marketing strategy on it

Customers today expect a seamless and consistent experience across all touchpoints with your brand. They might discover you on social media, research your products online, and ultimately make a purchase in-store or on your website. The challenge for small businesses…

Anya Nguyen
April 20, 2024

Brand archetypes, Brand Management, Content Marketing

Jester Archetype in Indian context

orange and white plastic egg toy, pure fun like the jester brings to the table

The Jester archetype stands for pure, unrestrained fun. Humour defines it. The world is a playground for the jester and nothing is sacred, except having fun!

Anya Nguyen
October 27, 2023

Brand archetypes, Brand Management, Content Marketing

The Outlaw Archetype in the Indian Context: Who are they?

person in red long sleeve shirt holding white and blue card. spray paint is often used by the outlaw to register protest

The outlaw archetype yearns for liberation from oppression. They are also known as the rebel, revolutionary, iconoclast, and misfit. Read More..

Anya Nguyen
October 27, 2023

Performance Marketing

Master the Funnel to Ace Performance Marketing!

performance marketing imagery around a funnel

The internet has fundamentally changed how people shop and buy goods. It has also dramatically changed the way businesses market and sell. Businesses, now, can contact and engage more customers, more frequently. This has been a result of the emergence…

Anya Nguyen
August 13, 2023