Streamlining Educational Institute Admissions-Revolutionising Enrolment Procedures
groSamriddhi aided Kamakshi Institute of Medical Sciences and Research in increasing conversions and, consequently, the number of applicants accepted. For three years, the admissions process yielded limited results. The main issues identified were – a broken web interface and an unstructured online admission process. The Institute had engaged groSamriddhi to support them in this growth journey and make their admissions cycle user-friendly and efficient.
100%
Seats Filled
4
Months for Seats Filling
8.3x
Paid Applications Received
Meet the Client
Affiliated to Dr. Kamakshi Memorial Hospital Pvt. Ltd., Dr. Kamakshi Institute of Medical Sciences and Research was established in 2010 in Chennai, Tamil Nadu. Their vision is to educate and train human resources for the healthcare industry in the country.
The institute offers various 4-year courses to students including, a year of internship experience as part of the curriculum. The institute has recently launched several diploma and master’s programs, intending to achieve effectiveness and quality via innovation in the Indian healthcare sector. Read more about them here.
What Made this Case Study Unique
The Challenge
LACK OF STRUCTURE
Broken Admission Process
Despite being one of the top institutes in its industry, the college saw an opportunity to improve the admission process and bring in automation
Poor WEBSITE TRAFFIC
Low SERP Ranking
The reason for Low SERP ranking was wrongly attributed to the keywords, which led to low traffic to the website. The real problem was elsewhere and was being misattributed
UNFRIENDLY WEBSITE
Poor UI/ UX
Multiple friction points existed during the user flow in the awareness and admission process, reducing closures of leads
Establish connections that grow your business
The Journey
groSamriddhi’s Performance Based Lead Generation solution was configured to meet the client’s vision
AND IT DELIVERED! LEARN HOW
SERP Results
The cluster of keywords around the word “paramedical” had a good search volume, contrary to our initial reservations regarding the term’s search volume. The groSamriddhi team investigated the underlying challenge-the Google SERP results. The keyword’s traffic was diverted and never led users to the client’s website, which was the same for other keywords surrounding the courses on offer.
User-Friendly Website
The website needed to be better designed and made user-friendly. There was no information about the application procedure on the website; Instead, it urged consumers to download a pamphlet for a comprehensive document. Thus, making the navigation complicated and obstructing the user experience.
Keyword Enhancement
As the final step in the journey, we identified that the content was generic and not directed at those searching for their courses. The absence of the requisite keywords made it hard for the website to get traction for its service pages.
What We Did
The Solution
Improved UI/UX
The first step was to make the website efficient and easy to navigate to reduce the bounce rate. The website was also made understandable for Google crawler, making it simpler for it to rank pages. This fixed the problem with the client’s website’s search engine rankings.
Incorporated Search Ads
Next step was to improve the institute’s online presence. We decided to run search ads to help the institute to capture the relevant traffic through search without losing out to other competitors.
Added a “Call to Action” Section
The agenda was to take the customer down the funnel and improve the conversion rate of the client. Once we managed to engage and pique a customer’s curiosity, we developed a “Request a Brochure” page from which a student or parent could obtain more specific information about the college, faculty, and the facilities.
Enhanced Web Interface
Finally, we created an online application form for the students to simplify the process and improve the conversion rate. This assisted interested students to fill up forms easily and generate organic leads for the institute.