Scaling up E-commerce Performance Marketing with groSamriddhi
Leo Coffee, a well-established player in the coffee industry, recognised the need for an integrated E-Commerce Performance Marketing implementation to strengthen its market position, increase brand visibility, and drive customer engagement. To achieve this, Leo Coffee embarked on a strategic partnership with groSamriddhi.
1 million
Non-product organic impressions
125%
Increase in Store Conversion Rate
85%
Increase in add to cart
Meet the Client
Leo Coffee is an established and well-respected brand in South India, especially in Tamil Nadu. It has been around since 1910 and is deeply connected to the culture and traditions of the region. Leo Coffee is known for its high quality and authentic product, representing the true South Indian coffee experience. Leo Coffee is the only coffee brand that owns its coffee estates, showing its commitment to getting the best coffee beans and ensuring a journey from the farm to your cup that has been perfected over generations.
What Made this Case Study Unique
The Challenge
Entering new markets
The growing preference for instant coffee, driven by the need for convenience, has affected Leo Coffee’s usual market, which is known for its skill in traditional filter coffee. In addition, there are green shoots of growth in Ground Coffee in the non-traditional markets in the rest of India. The objective was to scale up Leo Coffee’s footprint in the instant coffee category to help get a foothold in these markets as well as ride the wave of growing ground coffee use in these markets.
Increased CompetitioN
The coffee landscape was getting saturated with new entrants, intensifying competition. With the rise of coffee chains, specialty shops, and independent roasters, consumers were now presented with a multitude of choices, making it important for older players like Leo Coffee to stand out.
Marketing and Branding
Leo Coffee’s marketing strategies needed to align with contemporary consumer expectations. Leo Coffee recognised the need to leverage online platforms to actively connect with its intended audience. This, in turn, intended to increase the level of brand recall among consumers.
Grow Sales efficiently using E-Commerce Performance Marketing
The Journey
groSamriddhi’s E-Commerce Performance Marketing solution was configured to meet the client’s vision
And it Delivered! Learn How
Brand awareness
It was imperative to broaden Leo’s presence across various social media and other digital publisher platforms, as well as establish a strong foothold in traditional retail stores. This would elevate the visibility and recognition of Leo Coffee, ultimately strengthening the brand’s reputation and market position in the industry.
Product Crawlability Improvement
There was a need to synchronise their product offerings to meet the specific requirements of various social media, search engine crawlers and other digital publishers. The aim was to enhance their online visibility, improve product discoverability, and streamline the purchasing process for their customers.
Blog Crawlers
Leo Coffee experienced challenges with their blog crawlers not properly indexing their content, resulting in decreased visibility and traffic. We identified the need to ensure that their valuable blog content was properly crawled, indexed, and displayed in search engine results
What We Did