Lead Generation: Making it work – a Case Study

Streamlining Lead Generation to Grow Sales Efficiently

groSamriddhi helped Self Storage India with efficient lead generation and grow sales in a cost effective and scalable manner. The lead generation process was streamlined according to the groSamriddhi sales growth process with necessary customisations to meet the client context.

1.5x

Growth in Opportunities

2x

Growth in Qualified Leads

2.3x

Revenue Growth

Self Storage India staff member helping a customer move their goods into their secured storage
Self Storage India Logo

Meet the Client

Access to adequate space, at home or office, is always an issue. Unused items tend to lie around and kill productivity. They also take up valuable space. Self Storage India was created with the idea of putting an end to all this.

Self Storage India provides private rooms, box storage, private lockers, and vehicle storage in four locations in the Delhi NCR region.

What Made this Case Study Unique

The Challenge

new category

Unstated Customer Need

The idea of self-storage was novel to the Indian market. This necessitated a category-building strategy; therefore, it was important to educate the audience with clarity and a market-focused approach. 

competition

Price Warriors Starting Up

The category got a lot of interest during the pandemic, and this fueled the rise of several startups fueled by VC / Angel money.

lead management

Move from boutique to mass-scalable solutions

The business had grown up organically. This created a whole web of highly customised solutions. In order to scale, this needed to be streamlined.

PrioRitise

Win Frugally

Marrying acquisition and retention channels with cost effectiveness to create a prioritised engagement web.

Grow Sales efficiently using Performance Marketing

The Journey

groSamriddhi’s Performance Based Lead Generation solution was configured to meet the client’s vision

And it Delivered! Learn How

User Journey

The first step was to build a streamlined user journey. This was a major challenge given that the business had grown organically in a very customer centric manner. It was critical to establish a repeatable process with room for customisation.

Enhanced Coverage

Another important aspect of improving the client’s visibility was to make their content discoverable across digital media and multiple social media channels.  This also meant making sure that various crawlers are not only able to read the content but understand the content correctly.

Measurement

As the final step, we strategically implemented conversion tracking to ensure everything was measured, not just the last step.

What We Did

The Solution

Page Performance

The first step was to improve the page technical performance to ensure the website passed Core Web Vitals.

Content Structure

This was followed by the updating of the content hierarchy in a manner that was easy for users to follow.

Crawler Friendly

The next step was to ensure Googlebot, and other crawlers understood the content of the pages. This meant implementing Structured Data Markup, Open Graph and other markup.

Multi-Step Attribution

Finally, multi-step attribution was implemented to ensure that every step in the user journey is tracked and measured and suitably valued. This data-led attribution ensured that analytics suitably valued each stage. Lead and lag measure nuances were understood and isolated to pin-point successes and improvement areas.

The Results

1.5x

Growth in Opportunities

2x

Growth in Qualified Leads

2.3x

Revenue Growth